Whether you’re a local school or non-profit, if you’re no stranger to the fundraiser game, you may be looking for ways to integrate your online fundraiser presence into more offline or community-centered fundraising efforts.
From direct mail to developing personal relationships with donors, there are several ways you can integrate local fundraising strategies.
Direct Mail and an Online Fundraiser
The connection between online and local fundraiser campaigns can be comfortably merged with direct mail. A great way to integrate your online giving is to create a mailer that promotes your fundraiser, website and online newsletter. Tips for having great direct mail pieces:
- Use visuals
- Follow through online after direct mail efforts
- Create a personal brand and story
- Hook your reader by getting straight to the point
As you send out your mailers, ask your readers and potential donors to your local campaign to join your online communities. QR codes, easy-to-read links, and social media platforms are great ways to tie your online fundraiser methods to a local perspective.
Host a Peer-to-Peer Event
A peer-to-peer (P2P) event can be a great way to bring your fundraiser supporters together. These fundraisers are usually put together by events held in the community, some of which include:
- Bike races
- Food events such as a barbecue
- Car washes
A critical thought to keep in mind when hosting a P2P fundraising event is to ensure your donors, current and future, are offered multiple opportunities for engagement.
Step Up Your Local Fundraiser Game
If you’re looking to take your fundraising initiatives to the next level, consider a partnership with Simply Sheets Fundraising. Our team works hand-in-hand with our customers to provide tools to help you reach your goals. Contact us today for more information!